about us - Premier Automotive

A no pressure environment

View our display at your leisure, our experienced staff are able to assist if asked, and can provide a part exchange price on the spot to assist in your decisions. Brochures are available for all models which you can browse with a complimentary coffee or take home to study in detail.

Our Range of Cars

As main dealers for Kia, Daihatsu and Proton cars, and Piaggio light commercials, we have a selection of all styles and types of vehicles. From small hatchbacks to large MPV’s, sports cars to tipper trucks! We have a model to suit all tastes and needs. We always have each model on display in our showroom, and an extensive demonstrator fleet to provide the chance to experience your choice on the road.

Surprisingly good value

Each of our partner manufacturers is renowned for providing the latest technologies and build techniques at reasonable prices. Kia were the leading company in reducing UK car prices to that of mainland Europe in recent years. Kia’s new manufacturing facilities in Slovakia are now producing Cee’d and Sportage for the European market from the most advanced plant in the world. These factors, coupled with our buying power means that we always offer the best deals. We also offer our exclusive loyalty card to new car buyers giving free wash and vacs for life, free puncture repairs and discounted service pricing.

Warranties and protection.

All our new cars include a minimum 3 years parts and labour warranty for total peace of mind. The Kia Cee’d and Sportage has a standard 7 year warranty whilst the Carens has 5 years. All new Daihatsu can have the benefit of an additional 2 years warranty and RAC cover giving 5 years at no extra cost until December 2008. We also offer payment protection plans for your loan to protect your payments from the unforeseen. Asset protection in the form of vehicle replacement insurance which works in conjunction with your fully comprehensive insurance, to return the full invoice price of your car if it was to be written off or stolen. A one off payment or £245 gives 3 years protection.

Pre-owned cars

We generally have over 100 used cars available at any time, all with balance of the manufacturers warranty or a minimum 12 months parts and labour warranty. Prices include new MOT and pre-delivery service. View the latest selection on our virtual showroom at: www.premier-car.co.uk

Funding options

We offer so many funding options there’s bound to be one that suits you. Our staff are trained to give you the best advice about which product would fulfil your requirements. And for your total piece of mind we are regulated by the Financial Services Authority.

Choose from:

• Terms up to 5 years
• Low or no deposit available
• Negative Equity Funding
• Cash back option

• Personal contract purchase (PCP)
• Competitive rates (our typical APR is 10.9%)
• Business Funding Options available.