Trailblazing Sportage joins Mid and West Wales Fire and Rescue Service

Posted by Premier Kia - Thursday, 30th March 2023

Trailblazing Sportage joins Mid and West Wales Fire and Rescue Service

The Kia Sportage is blazing a trail as the latest recruit to join Mid and West Wales Fire and Rescue Service.

Mid and West Wales Fire and Rescue Service (MAWWFRS) is responsible for providing public safety information, prevention and protection programmes, and emergency response for mid and west Wales, covering nearly 12,000 square kilometers - almost two-thirds of Wales.  With 58 stations across six counties, MAWWFRS attends around 255 incidents weekly on average.

The five Kia Sportage PHEV ‘GT-Line’ in eye-catching infra-red paint, were bought from business specialist Gravells Kia Bridgend.  As part of the selection process, a number of different vehicles were tested and the Kia Sportage offered the best mix of practicality, performance and economy to meet the Service’s requirements.

As Deputy Chief Fire Officer, Iwan Cray affirms The Service continues to demonstrate its ongoing commitment to reducing its environmental impact by expanding the use of Ultra-Low Emission Vehicles (ULEVs) wherever possible. This initiative is part of the Service's broader objective to work towards Net Zero Carbon Status by 2030."

The latest fifth-generation Kia Sportage was introduced at the start of 2022. It was the UK’s sixth best-selling new car last year. This is the first generation of Sportage to offer hybrid and plug-in hybrid options and, like all Kia cars, comes with a seven-year/100,000-mile warranty as standard.

The vehicles have all been fitted with emergency lighting and siren systems, as well as full conspicuity markings.  Four of the five new ULEVs have been incorporated into the Service’s training fleet, which will assist with ongoing emergency response driver training.  The remaining car will soon be introduced to the fleet of emergency response vehicles and will be used to attend some of the varied incidents the Service is called to.

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